Cereal Boxes and Advertising Slogans

Remember as a kid, sitting at the breakfast table, bowls of increasingly-soggy cereal in front of you, fighting with your siblings over who gets which box?

I remember the cereal boxes with the maze, that was pretty easy, but if you examined each detail very carefully you could stretch it to take up the amount of time it takes to consume an entire bowl of sickly-sweet soggy cereal. There was one particular box that I loved, and despite our enjoyment of the particular cereal inside, my siblings and I continuously begged my mother to buy it.

There are a number of gimmick on boxes, such as Resses Puffs, which has a list of seventeen things you should do before you are seventeen. Sadly, I think I did about two of them.

One of the most intelligent boxes are those with recipes printed on them. Take Chex for example. Nobody in my family knows which kind of chex they like best. We just like the one with the recipe for "muddy buddies" on the box.

Some cereal boxes have gimmicks such as their own characters (i.e. snap, crackle and pop). Others have contests or even little prizes. But nothing beats the one I saw today.

I am sure that slogans are important to advertising. Surely a clever looking cereal box that also has a great slogan on it is a real winner. I hope nobody gets fired over this, but has anyone else noticed that the fiber one box has the world's most ridiculous slogan?

Cardboard, no.

Delicious, yes.TM

How come a pie of pizza doesn't need that slogan printed on the box? Imagine going to your local bakery and ordering a danish, only to find that it's been wrapped in a bag printed to say "this is delicious, not cardboard." Or what if you would buy a bag of chips with a "not cardboard" warning. Isn't that kind of ridiculous? If something is really delicious, they don't need to tell you that it's not cardboard, do they?